When a one-page website is the right choice
- Michaela Smith
- Apr 21
- 2 min read
Updated: May 1
A well-designed one-page site can do everything a new or small business actually needs: tell people who you are, what you do, where you do it, and how to get in touch. Here are three recent examples.
There is a tendency to assume that more pages means a better website. For a lot of small businesses, particularly at the start, that assumption leads to an overbuilt site that takes too long to launch, costs more than it needs to, and ends up with half the pages left as placeholders for months.
Studio Jernbeck - Architect, Bath
An architect based in Bath needed a clean, credible online presence that let their portfolio do the talking. A single page with a clear structure - practice overview, selected work, contact - gave them a professional home without the overhead of managing a multi-page site.
Michaela was such a pleasure to work with and made the entire process completely seamless. We are so grateful that she was able to take our many notes, messages and conversations and transform our website into exactly what we had envisioned. We hope to be able to work together again in the near future as we continue to grow as a business.
Michelle Jernbeck, Studio Jernbeck
Edi Removals - Ealing, London
For a removal company, the primary job of the website is simple: make it easy for someone searching “removals near me” to find you, understand what you cover and how to get a quote. A one-page site built around those three goals, optimised for local search, is faster to launch and just as effective as a larger site would be for this type of business.
I am very happy with what Michaela has done my website. She did everything I asked and I will definitely contact her for other jobs ... I recommend her ... Thank you.
Edi, Edi Removals
Deep Tissue Massage by Ed - mobile massage therapist
A sole-practitioner therapist needs to communicate trust quickly. The one-page format works well here: qualifications and background above the fold, services and pricing in the middle, booking or contact at the bottom. Clean, direct, nothing extraneous.
What a one-page site includes
A Diopatra one-page site typically covers: who you are and what you do, where you operate, your core services, a short about section, and a contact form or booking link. It is mobile-optimised, includes basic on-page SEO, and is built on a platform you can update yourself.
Starting price: £500.
When to consider a multi-page site
If you have significantly different audiences who need separate journeys (like a venue serving 2 audiences eg parents and children), a complex service offering, or a need for booking, payment or membership functionality, a one-page site will quickly feel limiting. That is when it makes sense to invest in something larger - and I can help you scope that too.
New business looking for an online touchpoint?
Get in touch to discuss which option is right for your business.
