My Web Design Philosophy
I'm Michaela Smith — a web designer and former product manager with 15+ years of experience across strategy, product development and user-centred design for web and mobile.
I set up Diopatra to offer practical, performance-focused web design services for small businesses and founders.
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As your web design consultant, I believe websites need to do more than look nice. I combine my UX expertise with web design skills to create sites that are intuitive, goal-focused and easy to use — for you and your customers. When your business succeeds online, Diopatra succeeds too. Your success is my success, which is why I'm invested in creating websites that deliver real results.
My Approach as Your Web Designer
Partnership Over Projects
As a freelance web designer London businesses trust, I see myself as an extension of your team. When your website performs well and brings in customers, we both succeed. This mindset drives everything I do – from initial web design consultation to ongoing support.
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User-Centred Design with Business Focus
Every project begins with understanding both your users and your business goals. This user-centred design approach, combined with my business experience, ensures your website not only provides exceptional user experience but also drives conversions and growth.
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Bespoke Web Design Services
Having worked with businesses across sectors – from healthcare to fashion, startups to established companies – I've learned that one-size-fits-all simply doesn't work. My bespoke web design services are crafted specifically for your industry, audience, and objectives. As your local web designer, I take time to understand your unique challenges and opportunities.
My Background & Qualifications
With years of experience in developing online businesses, I have a deep understanding of web design and a deep understanding of what makes websites successful, able to combine technical expertise with creative vision. My qualifications include expertise in modern web technologies, SEO best practices, digital and software product development and user experience design. Some of my past clients & employers include Discovery Channel, LVMH, EasyJet, Audi, Gap, the NFL and, Virgin Radio.
Ready to Work Together?
If you're looking for a web designer in Ealing who combines technical skill with personal service, I'd love to hear about your project. Let's create something exceptional together.
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Contact me for your free, no obligation introductory call and proposal.
