Luxury brand website design: taking Luxury Endless beyond Instagram
- Michaela Smith
- Apr 20
- 2 min read
Updated: Apr 22
Luxury Endless had built an audience of over 100,000 followers on Instagram. Without a beautifully designed website, they struggled to project the brand authority their following deserved - and had no platform to develop affiliate revenue.
Platform used: Squarespace
The challenge
Founded during lockdown by two fashion magazine veterans with strong ties to London and a primarily Middle Eastern international audience, Luxury Endless had established real authority in the luxury space through social media. The founders wanted to transition into a standalone platform without losing the elegance and exclusivity that had built their following.
The risk was obvious: a poorly executed website would undermine the brand they had spent years building.
What I did
I started with the brand. The existing logo was refreshed and the colour palette expanded, preserving their signature orange while elevating the overall visual language to match their luxury positioning.
The platform choice was Squarespace, selected for its ease of use and intuitive blogging tools - essential for a publication that posts frequent content and needed to manage it without technical help.
The design followed a user-centred process throughout: audience personas defined the website structure, user journeys informed the navigation, and every design decision was tested against the question of whether it felt like a luxury brand for a high-end international audience.
The build was an iterative collaboration with the founders, ensuring the final product fully matched their vision before launch.
The result
A polished, standalone site extending the Luxury Endless brand beyond Instagram positioning them to grow an independent audience.
1750% growth in site visits in the past year.
