Case Study 1:
Revitalising an Events Venue & Gardens' Online Presence
Project Title:
Chippenham Park
Services:
SEO Audit, user research, site migration, UX design, copywriting, Google Analytics setup
Platform:
Wix with MailChimp integration
Visit Site
Challenge
This wedding venue and RHS Partner open gardens struggled with declining traffic across two separate websites, poor SEO performance, and confusing navigation that failed to serve both garden visitors and wedding clients effectively.
Wedding Venue Website Design Solution
Two underperforming sites were consolidated into one SEO-optimised website, implementing clear user journeys for both garden enthusiasts and engaged couples, included:
SEO audit and content migration with 301 redirects to maintain current traffic
User-centred design based on visitor testing and analytics
Streamlined site architecture for improved navigation
Responsive website design to improve the mobile experoence
Ongoing SEO optimisation for wedding venue keywords, in addition to open gardens
Results
Unified platform serving dual audiences
Improved search visibility for wedding and garden searches
Ongoing SEO support driving continued growth
40% increase in website traffic
800% increase in newsletter subscriptions