Revitalising an Events Venue & Gardens' Online Presence
Case Study:
Revitalising an Events Venue & Gardens' Online Presence
Project Title:
Chippenham Park
Services:
SEO Audit, user research, site migration, UX design, copywriting, Google Analytics setup
Platform:
Wix with MailChimp integration
40%
increase in website traffic
The Challenge
This wedding venue and gardens attraction struggled with declining traffic across two separate websites, poor SEO performance, and confusing navigation that failed to serve both garden visitors and wedding clients effectively.
Our Wedding Venue Website Design Solution
We consolidated two underperforming websites into one SEO-optimized platform, implementing clear user journeys for both garden enthusiasts and engaged couples. Our comprehensive approach included:
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SEO audit and content migration with proper redirects
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User-centered design based on visitor testing and analytics
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Streamlined site architecture for improved navigation
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Mobile-responsive design optimized for wedding venue searches
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Ongoing SEO optimization for event venue keywords
increase in newsletter subscribers
800+%
Michaela has very patiently and thoroughly helped us to redesign a more effective and responsive website. Extremely professional from the start, friendly and quick to respond. We would highly recommend
Hugo, Owner, Chippenham Park